Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator

These researchers found that when some students believed that their university was considering such examination, those students used the ________ route to persuasion, and were influenced by the ________.
a. central; quality of the persuasive arguments
b. central; prestige of the communicator
c. peripheral; quality of the persuasive arguments
d. peripheral; prestige of the communicator

Answer: A