List and briefly define Maslow's Hierarchy of Needs
What will be an ideal response?
Beginning with the most basic needs to the most advanced, the need structure is as follows:
1. physiological needs — food, water, shelter
2. safety needs — security, protection
3. social needs — sense of belonging, love
4. esteem needs — self-esteem, recognition, status
5. self-actualization needs — self-development and realization
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Answer the following statement(s) true (T) or false (F)
The marketing plan is grouped in sections.
A restaurant runs a special promotion on lobster and plans to sell twice as many lobsters as usual. When this large order is sent to the distributor, the distributor assumes the large size is a trend, not a one-time event. The distributor therefore places an even larger order with the lobsterman. This behavior is the result of which of the following?
A) double marginalization B) the bullwhip effect C) CPFR D) postponement E) vendor-managed inventory