Each application for life insurance requires the signature of all of the following EXCEPT
A) the policyowner, if different from the insured
B) the agent
C) the beneficiary
D) the proposed insured"
Answer: C) the beneficiary
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Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing C) integration of price with other marketing mix elements D) factors unique to individual country markets E) None of the above would be taken into account by a company using ethnocentric pricing.
________ reflects the buyer's inability to predict how many alternate suppliers will be available and what quality of goods and services will be forthcoming when a need arises
a. transaction uncertainty b. buying uncertainty c. market uncertainty d. need uncertainty