Cross-functional coordination is at particular risk where:

A) there is low process divergence.
B) there are handoffs in the process.
C) functional silos exist.
D) it is not possible to create a flowchart.

B

Business

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A peak association refers to a group that represents the political interests of the industrial market leader.

a. true b. false

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In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society

A) political B) cultural C) technological D) natural E) internal

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