Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." These statements indicate a firm's ________

A) product portfolio
B) target market
C) positioning
D) strategy
E) niche

C

Business

You might also like to view...

Quantitative research seeks to quantify the data and, typically, applies some form of statistical analysis

Indicate whether the statement is true or false

Business

The manager at the Screen Saver Manufacturing manufactures screen savers

The manager continues to find ways to reduce manufacturing costs and the manager received a proposal from Entrepreneurial Consultants to rearrange the production in the upcoming year. The managerial accountant provided the following information: Current Proposed Total number of workers per year 5 4 Total hourly wage rate, per hour $12.00 $14.00 Total hours worked, per employee 2,300 2,150 Required Compute the current and proposed information and decide whether management should accept the proposal. Which of the following decisions should management accept? A) $138,000; Current B) $120,400 Proposed C) $118,000; Current D) $124,000; Proposed E) $180,000; Proposed

Business