Which of the following characteristics of magazines might discourage a media planner from buying magazine space?
A) poor interaction between vehicle and readers
B) the lack of local, regional, or geographic emphasis
C) the long closing dates as well as the high cost, on a CPM basis
D) the lack of ability to segment markets
E) reduced frequency, despite the lower cost
C
Business
You might also like to view...
A land contract is a
a. unilateral contract. b. bilateral contract. c. executory contract. d. parol contract.
Business
As part of measuring unobservable default risk between borrowers, the Moody's Analytics model decomposes asset returns into
A. credit risk and market risk. B. systematic risk and unsystematic risk. C. market risk and sovereign risk D. regional risk and maturity risk. E. systematic risk and default risk.
Business