According to your textbook, emotional appeal is

A. most effectively generated by using emotionally charged words.
B. unethical unless the emotional appeal is combined with causal reasoning.
C. seldom used by public speakers in support of honorable causes.
D. inappropriate in a persuasive speech on a question of policy.
E. often necessary when a speaker is trying to move an audience to action.

Answer: E

Communication & Mass Media

You might also like to view...

Greg pretended he was interested in Lisa because she had tickets to the big game. He was using the manipulative strategy called ______.

A. interpersonal maneuvering B. affectionless communication C. relational ruse D. pseudo-attraction

Communication & Mass Media

In order to improve your empathic listening, which of the following recommendations would be helpful?

a) See things from the receiver's point of view.
b) Engage in one-way communication.
c) Interrupt the speaker if what you have to say is more important.
d) Seek to understand the speaker's thoughts and feelings.

Communication & Mass Media