There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.
A) the time interval between testing
B) the initial measurement altering the characteristic being measured
C) it being impossible to make repeated measurements
D) the first measurement having a carryover effect to the second or subsequent measurements
Answer: B) the initial measurement altering the characteristic being measured
You might also like to view...
If a cross-elasticity with respect to price is positive then:
A) a product's sales increase when another product's price drops. B) a product's sales decline when another product's price drops. C) a product's sales decline when another product's price increases. D) a product's sales are independent of another product's price.
Business owners often fail to recognize the fixed costs that need to be recouped when providing service
Indicate whether the statement is true or false