In a marketing database, the term expires means ________
A) the customer is dead
B) the marketer no longer has permission to communicate with this customer
C) the customer name is no longer valid
D) the customer has not purchased from the marketer for more than 18 months
E) the customer's name has been merged to another list
C
Business
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A ____ is used to allocate money into an organization's budget.
a. budgetary estimate b. definitive estimate c. rough order of magnitude estimate d. final estimate
Business
Research findings by French and Raven indicate that leaders who rely primarily on _____ and _____ power have subordinates who are more motivated and satisfied, are absent less, and perform better.
A. referent; expert B. coercive; referent C. expert; reward D. reward; legitimate
Business