A ________ strategy targets customers who have not yet purchased the product or service

In which of the following circumstances would an auditor usually choose between expressing a qualified opinion or disclaiming an opinion?

A. Material misstatement. B. Inadequate disclosure ,of accounting policies. C. Inability to obtain sufficient appropriate audit evidence. D. Unreasonable justification for a change in accounting principle.

The net marketing contribution for TRX Inc. is $20 million. The marketing and sales expenses come up to $4 million. Calculate the marketing return on investment for the company

A) 66.6% B) 300% C) 500% D) 100% E) 50%