A firm's ability to use a pull marketing strategy is limited in some countries by media availability
Indicate whether the statement is true or false.
TRUE
A pull strategy relies on access to advertising media. A firm's ability to use a pull strategy is limited in some countries by media availability. In such circumstances, a push strategy is more attractive.
Business
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In order to do triangulation, researchers can even use the same dataset as long it is analyzed by different researchers coming from different backgrounds or research perspectives.
a. true b. false
Business
The type of listing that has the greatest likelihood of resulting in a sale would be a(n)
a. open listing b. exclusive-agency listing c. exclusive-right-to-sell listing d. reduced-fee listing
Business