This media theory contrasts the others in one major way; it suggests the viewers have control and will attend to the media for their own purposes.

When your goal is to ask an audience to adapt to a new position without asking them to act in support of that position you are attempting to gain ________

Fill in the blank(s) with correct word

Films have been relatively easy for many people to copy ever since _______________

a. videotape technology came into wide use in the 1980s b. Edison developed the motion picture camera in the 1880s c. DVDs were introduced in the 1990s d. made-for-TV movies became common in the 1970s