A ________ is a plan that keeps the business running after a disaster occurs

The two types of statistical inferences often used by marketing researchers are:

a) frequency distributions and standard deviations. b) regression analyses and measures of variability. c) parameter estimates and hypothesis tests. d) descriptive analyses and predictive analyses.

A__________sample is a sample in which every element in the population has a known statistical likelihood of being selected

Fill in the blanks with correct word.