The limitations of radio as an advertising medium led to a growth of ___________ advertising
a) Daily newspaper
b) Mass-circulation magazines
c) Weekly shoppers
d) All of the above
Answer: B
Communication & Mass Media
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When we describe another’s behavior and then explain how that behavior made us feel, we give ______.
a. nonjudgmental feedback b. rapport-based feedback c. report-based feedback d. empathic feedback
Communication & Mass Media
Distinguish figures and tropes Tropes are different than figures because __________.
A. tropes use different or novel definitions of words while figures use different or novel ordering of words B. figures create wonderful mental images while tropes deal with concrete meanings C. figures are concerned with numerical values while tropes deal with language D. tropes and figures are the same thing E. none of these choices
Communication & Mass Media