When responding to a RFP, what type of information should be included?
A) How you will meet the needs of the firm making the request
B) How long it will take you to accomplish the request
C) Who made the request
D) The long-term goal of the request
E) How the recipient will benefit from the RFP
Answer: A
Explanation: A) Some organizations prepare a formal invitation to bid on their contracts, called a request for proposals (RFP), which includes instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements. Other companies then respond by preparing proposals that show how they would meet those needs. In most cases, organizations that issue RFPs also provide strict guidelines on what the proposals should include, and you need to follow these guidelines carefully in order to be considered.
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The purpose of performing an audit of the plan is:
A) to reveal why something went wrong and what can be improved the next time. B) to frame the objectives and strategies associated with the marketing plan. C) to finalize the financial resource and the budget of the marketing plan. D) to assess expenditure budgets, along with labor, raw material, and other assigned costs.
Establishing the need for marketing research:
A) arises when managers must make decisions and they have inadequate information B) is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm C) stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems D) should not come from a monitoring system but rather from management intuition E) should be determined only after the problem is clearly defined