When shopping in a retail store, a very loud alarm goes off. You look around and see that no one is panicking, not even the employees, so you decide that it must be a false alarm and continue shopping. What helps explain your conclusion?
A) Authority
B) Reciprocity
C) Social proof
D) Scarcity
C
Explanation: C) Social proof persuaded you the alarm did not signal danger. When the ambiguous alert sounded, other people around you didn't change their behavior, so you were persuaded that there was no need to change your behavior in response to the alarm. You relied on the actions of others to shape your own behavior.
Business
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