Internet traffic is predicted to do which of the following over the next five years?

The first step in guerilla marketing is to:

A) discover "touch points" with consumers B) develop an alternative media campaign C) choose the right people to head the guerilla marketing campaign D) engage consumers in a dialogue about the best methods of reaching them

According to Axtell's research, U.S. persons have certain stereotypes of people of other nationalities. Which of the following stereotypes is INACCURATE?

a. The French are rude and chauvinistic. b. Asians are xenophobic. c. Italians are demonstrative and talkative. d. The English are friendly and informal.