Consider Dürer's interest in designing and experimenting with the proportions of typefaces; then discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts

What will be an ideal response?

With the invention of moveable type, someone had to decide on the exact form to create a visually unified alphabet. Dürer was the person who experimented with the design of well-balanced letterforms. Today's graphic designers have a goal to communicate a specific message to a group of people, and the success of a design is measured by how well that message is conveyed.