The _______ is a right brain, highly creative process used by strategic planners

A. Hedgehog method
B. Six Sigma methodology
C. brainstorming procedure
D. nominal group procedure
E. centrifugal bubble puppy

ANS: a

Communication & Mass Media

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Which of the following is common to all of the many formulas or models of public relations planning and problem solving?

a. They begin with research b. They end with evaluation c. They deal with goals but not with objectives d. Both A and C

Communication & Mass Media

A speaker is said to be using hyperbole when she deliberately overstates a point in a way that is more fanciful than misleading

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media