Explain the common problems that international market researchers encounter
What will be an ideal response?
International researchers deal with less homogeneous markets in and among countries. The markets often vary greatly in their levels of economic development, their cultures and customers, and their market conditions. In many developing countries, infrastructure is an impediment to executing phone, mail, and online surveys. Choosing an appropriate data collection method can be difficult. Cultural and language differences can present obstacles in interpreting the data and drawing realistic conclusions. Also, low literacy rates may interfere with survey results.
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An example of recognition of shortage is when a consumer _____
a. sees an ad for a suit at a 50 percent price reduction b. becomes aware of a product that he/she has not purchased before c. gathers a list of products that will solve the problem at hand d. runs out of a product
Consumer loans can range from unsecured, fixed-rate, single-payment loans to secured, variable-rate, installment loans
Indicate whether this statement is true or false.