Click-through rates on display ads have been ____________ over time

a. increasing
b. decreasing
c. about the same
d. don't know
e. none of the above

b

Business

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The question of "How strongly are sales related to advertising expenditures when the effect of price is controlled?" is best answered via ________

A) bivariate regression analysis B) partial correlation coefficient C) ANOVA D) product moment correlation

Business

A firm has fixed operating costs of $10,000, the sale price per unit of its product is $25, and its variable cost per unit is $15. The firm's operating breakeven point in units is ________ and its breakeven point in dollars is ________

A) 1,000; $6,250 B) 400; $10,000 C) 400; $25,000 D) 1,000; $25,000

Business