When and how can copy testing be done for advertising evaluation?
What will be an ideal response?
• when copy testing can occur — both before an ad is put into the media (pre-testing) and after it has been printed, broadcast or put on the Web (post-testing)
• How — Pre-testing methods include comprehension tests, formal questionnaires, portfolio recall tests, physiological tests, and focus group tests
• How — Post-testing methods include recall tests, recognition tests and direct response.
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The term used to denote the standardized regression coefficient is called the alpha coefficient
Indicate whether the statement is true or false
A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________
A) cross-tabulation B) regression analysis C) frequency distribution D) random sampling E) binary regression