When something is measurable in number it is

Traditionally, marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a _______ approach.

A. customer-centric B. enterprise-centric C. consumer-centric D. company-centric E. client-centric

The purpose of a social responsibility audit is to:

A) develop positive-image building activities B) develop contingency plans in case of negative events or negative publicity C) make sure the organization has clear-cut ethical guidelines for employees to follow and that the company acts to serve the interests of all publics D) uncover any unethical behavior and to develop rules and policies for enhancing social responsibility