When the text refers to “writing out loud” it means
a. Use this technique only for radio
b. Read print copy out loud to see if it sounds as good as a reads
c. Tell people your copy ideas before you writing anything down
d. Make every print ad sound like a speech
b. Read print copy out loud to see if it sounds as good as a reads
Communication & Mass Media
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The linear model of communication is analogous with a(n) __________
a) arrow hitting or missing a target b) tennis game c) circus d) person solving a puzzle
Communication & Mass Media
What are the names of the stereo z-axis pair?
a. z1 and z2 b. zh and zv c. zf and zb d. za and zb e. zx and zy
Communication & Mass Media