One basic weakness of the simplified pro forma approaches lies in the assumption that certain variables, such as cash, accounts receivable, and inventories, can be forced to take on certain "desired" values

Bringing a brand to life by creating an experience that reflects the values of a brand is known as ________

A) brand activation B) brand valuation C) cause marketing D) social marketing E) viral marketing

Ten years after he proposed what came to be known as Sullivan's principles, Leon Sullivan concluded that following his principles:

A. was the most ethical way of doing business in South Africa. B. was not sufficient to ethically justify the existence of Western businesses in South Africa. C. would be effective only when companies opposed democracy in South Africa. D. had led international companies to successfully combat the apartheid regime in South Africa. E. would safeguard the citizens and businesses in South Africa from Western businesses.