Apple generates almost 60% of its revenue from products launched in the past 4 years

Financial accounting focuses on information for decision makers outside of the business, such as creditors and taxing authorities

Indicate whether the statement is true or false

Assuming advertisers select 100 to 150 per week as the GRP, the discretion they have in each market allows them:

A) to choose how to allocate the time. B) to choose to put all the advertising on one station. C) to choose to divide all the advertising among all the stations. D) to choose what yardstick should be used to decide. E) to limit the GRP based on the CP.