Discuss common errors in attribution and provide real-world examples
What will be an ideal response?
Th e fundamental attribution error refers to our tendency, when we look for causes of a person's behavior, to focus on the person's disposition or personality traits and overlook how the situation influenced the person's behavior.
The actor-observer effect refers to the tendency, when you are behaving (or acting), to attribute your own behavior to situational factors. However, when you are observing others, you attribute the other's behavior to his or her personality traits or disposition.
The self-serving bias refers to explaining our successes by attributing them to our dispositions or personality traits and explaining our failures by attributing them to the situations.
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According to your textbook, one reason why many ads try to play on our emotions is that
a. techniques that play to our emotions also tend to grab our attention. b. everyone has a schema for emotions, but not everyone has a schema for the products advertised. c. emotions are always more memorable than other kinds of information. d. emotions help us fill in the blanks about the product in the short time interval of the ad.
Another name for connectionism is:
a) Parallel Distributed Processing. b) Computerism. c) Associative Network Modeling. d) Cognitive Mapping.