Jack Welch, retired CEO of GE, has been identified as a transformational leader. Why?
A) He was able to achieve great things through others. B) He had a charismatic personality that drew others to him. C) He used a perfect match of reward and coercive power to get things done. D) He had a vision and inspired others to implement that vision.
D
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The Trust Services Framework identifies 5 principles for systems reliability. Which one of those 5 principles is a necessary prerequisite to the other four?
A. security B. privacy C. processing integrity D. confidentiality
Different marketing activities are appropriate for different marketing objectives and different stages of the purchase funnel. Which of the following activities would be most appropriate at the loyalty stage of the purchase funnel?
A) reward programs B) mail-in rebates C) direct mail offers D) banner advertisements E) search engine advertisements