Every year 10% of GE's managers are assigned the bottom grade, and if they don't improve, they are asked to leave the company. This is an example of a forced ranking performance review system.

The market-required rate of return on a bond that is held for its entire life is called the:

A. coupon rate. B. yield to maturity. C. dirty yield. D. call premium. E. current yield.

Persuading a first-time buyer to make an online purchase is best achieved using:

A) interstitial advertising B) financial incentives C) convenience incentives D) value-based incentives