Which of the following is a component of the marketing strategy step of building a marketing plan?
A) situation analysis
B) SWOT analysis
C) break-even analysis
D) communications strategy
E) marketing profitability strategy
D
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Assume that Atlanta Co. is producing motorcycles and selling them to U.S. customers. Atlanta Co. obtains all of its supplies from American firms and has no competition in the U.S. It has one major competitor in Japan. Now assume that Phoenix Co. is producing office furniture and obtains its supplies from a Canadian firm. Based on this information, Atlanta Co. has ____ exposure and Phoenix Co. has ____ exposure.
a. transaction; translation b. translation; transaction c. economic; transaction d. economic; translation
Length of service as a factor in promotion
a. is the sole consideration in a majority of contracts. b. is of less importance than it is with layoffs and rehiring. c. is a minor consideration. d. causes great problems in a large majority of cases.