Which of the following would be a target for a trade sales promotion offered by Science Diet pet food?

A company applying a market penetration strategy grows market share by marketing

innovative products and services to new sets of customers. Indicate whether the statement is true or false

Sharing the financial consequences associated with risk in the insurance industry is sometimes called

A) risk pooling. B) risk deferring. C) risk migration. D) risk splitting. E) none of the above.