Which of the following is NOT an example of target marketing?
a. A detergent manufacturer sees the need to include a stain remover formula in its detergents.
b. A company has grouped its customers according to age and gender.
c. A car rental company extending into luxury car rentals has targeted car enthusiasts as its customers.
d. A restaurant intending to find out the preferences of its competitor's customers.
e. An insurance company focusing on risk-averse people to sell its policies.
Ans: d. A restaurant intending to find out the preferences of its competitor's customers.
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