Is the sum total of all the elements and their interactions that affect the success of a piece of printed material

A politician calls a press conference when he is being accused of taking bribes while in office. Instead of addressing this issue, the politician speaks about the evils of child pornography. What fallacy is this politician committing?

a. red herring b. appeal to misplaced authority c. hasty generalization d. either/or

In his speech about registering to vote, Dan explains the new legislation that allows voter registration to coincide with driver's license renewal. He concludes the speech by stating that any person who is not registered should stop by one of several locations listed on the chalkboard and register in time for the next election. Finally, Dan reiterates, "Everyone, please register to vote; it's your right and your duty as a citizen." What aspect of effective conclusions has Dan used?

A. referencing his own experience B. finishing a story C. motivating the audience to respond D. establishing his credibility