In ________ audits, an overall assessment of the organization is performed, and this information is inserted into the following year's strategic plans

Mini-Case Question. What is the overall relative advantage score of PrintWorth Inc. for image quality?

A) 0 B) -40 C) 26.66 D) 13.34 E) 6

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country

As part of this project, each restroom was to provide fairgoers with a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premium toilet tissue. Newspaper articles about the company's role in making restrooms inviting are an example of ________. A) corporate advertising B) a sales promotion C) media planning D) publicity E) sponsorship