In ________, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given

A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products

The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a ________. A) target market B) marketing mix C) product mix D) mass market E) market aggregation

The constraint for a given resource is given by the following equation:

2X1 + 3X2 ? 20 If X1 = 5 and X2 = 3, how many units of this resource are unused? A) 20 B) 19 C) 1 D) 0 E) 17