Explain the concept of brand knowledge
What will be an ideal response?
Brand knowledge consists of all the thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand. In particular, brands must create strong, favorable, unique brand associations with customers.
Business
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The Clean Water Act is effective in eliminating polluted factory outflows.
a. true b. false
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New leaders should minimize their personal interactions with direct reports for the first two months on the job, although business lunches and team gatherings are appropriate.
a. true b. false
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