News releases are used in public relations campaigns to promote a firm's viewpoints or to launch new products

The fewer segments in a given market, the greater the potential for generating revenue

Indicate whether the statement is true or false

The goal when making the overbooking decision is to maximize supply chain profits by

A) maximizing the value of wasted capacity and the cost of capacity shortage. B) maximizing supply chain profits. C) minimizing the cost of wasted capacity and the cost of capacity shortage. D) minimizing the cost of wasted capacity and minimizing capacity shortages.