(I) The primary issuers of capital market securities are federal and local governments, and corporations. (II) Governments never issue stock because they cannot sell ownership claims

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted, not just straight

The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________. A) social class B) the family life cycle C) self-concept D) lifestyle E) sensory marketing

An effective MPR plan describes a firm's current situation, its goals, and the plans for accomplishing those goals

Indicate whether the statement is true or false