Which approach focuses on the media pathway from the sender to the receiver and assumes the media message influences the viewers?

a. mass media effects
b. linear model
c. uses and gratifications
d. cultivation

Answer: b. linear model

Communication & Mass Media

You might also like to view...

Discuss how men and women communicate closeness in their same-sex friendships.

What will be an ideal response?

Communication & Mass Media

The study of speech communication has a long and distinguished tradition, dating back to Aristotle, that supports the value of ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media