Which section of a business plan lists what a company thinks customers would be willing to pay for the merchandise?
A) financials
B) sales and promotion
C) product
D) market analysis
E) executive summary
C
Explanation: C) The product section discusses customer pricing. After doing research, the business owner has a better understanding of what customers would be willing to pay for the product. This is not discussed in the financials, sales and promotion, or market analysis sections.
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A Washington Real Estate broker takes a listing for a waterfront bungalow while working for Firm A. However, before a purchase agreement is signed she terminates her affiliation and beings working for Firm B. Which of the following statements is true?
A. the listing belongs to Firm A, but Firm A will still owe a commission to the original broker B. The listing belongs to the firm, and will remain with Firm A C. The listing belongs to the licensee, and will go with her to Firm B D. The listing is canceled automatically, and the seller must re-list with the broker
A focus group interview conducted by two moderators where the moderators deliberately take opposite positions on the issues to be discussed is called a ________
A) dueling-moderator group B) two-way focus group C) dual-moderator group D) respondent-moderator group