Pressures for local responsiveness are especially important in industries where value creation is a function of a company's capacity to adapt to local market conditions

To achieve brand loyalty, advertisers must address all six stages of the hierarchy of effects model

Indicate whether the statement is true or false

A common tactic project managers use when they realize their project is underfunded is to rely on:

A) Intimidation. B) Political tactics. C) Asking for forgiveness rather than permission. D) The kindness of strangers.