With advances in technology, few differences exist between face-to-face and computer-mediated communication

When a story in a magazine is written about a product from a company that bought advertising in the magazine, this story is referred to as: a. a featured story

b. None of these are correct. c. complimentary copy. d. an advertised copy. e. a product placement story.

Edward l. Bernays is remembered for which of the following reasons?

A. He invented the press release. B. He handled the public relations for O. J. Simpson following his criminal trial. C. He wrote the first book about public relations and taught early public relations courses. D. He made Elvis a star.