Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________

A) sales promotions
B) events and experiences
C) advertising
D) direct and interactive marketing
E) personal selling

B

Business

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The rate of return on total assets measures a company's success in using its assets to earn a profit

Indicate whether the statement is true or false

Business

Which of the following is true?

A) Term life insurance is most suitable when the need for protection is permanent. B) Decreasing term insurance is useful when the insured's debt is increasing at a steady, predictable rate. C) Whole life insurance is best when the insured desires temporary coverage because its cash values will refund nearly all premiums paid. D) Whole life insurance can provide funds whether the insured dies or survives the policy period.

Business