This year, Head Over Heels has the IMC objective of increasing share of wallet by 10% during the back-to-school sale season. Which IMC tools would you recommend for an IMC plan designed to meet this objective?
What will be an ideal response?
To increase share of wallet, Head Over Heels could use the tools of consumer sales promotion, point-of-purchase, direct marketing, packaging, and specialties.
Business
You might also like to view...
The Bank for International Settlements (BIS) requires depository institutions to have interest rate risk management systems.
a. true b. false
Business
In which of the following modes of licensing does the firm hire local producers to produce the product, giving the company less control over the manufacturing process?
A) contract manufacturing B) management contracts C) direct investment D) joint venture production E) greenfield venturing
Business