In an unsolicited proposal, what is the first thing a writer needs to establish for the audience?
A) The cost of the project
B) The audience has an unmet need
C) The writer's company is the best company to solve the problem
D) What the writer's company can offer that competition cannot
E) The circumstances that influenced the proposal
Answer: B
Explanation: B) In an unsolicited proposal, the audience may not be aware that a problem or opportunity exists. You first need to grab the audience's attention by convincing them that they have an unmet need or can benefit from a new opportunity.
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