Cultures that value , can focus the content of leader development and training on practical matters and hands-on training

Microsites are less relevant for companies selling low-interest products

Indicate whether the statement is true or false

When faced with a competitor who has cut its product's price, which of the following is the most cost-effective way for a company to maintain its own price but raise the perceived value of its offer?

A) by improving the quality of the product B) by introducing a higher-priced premium brand C) by altering the company's marketing communications D) by bundling the offer with add-ons E) by distributing the product through less costly channels