Name four guidelines presented in your textbook for a speech of introduction:

What will be an ideal response?

Possible answers include:

Be brief.
Make sure your remarks are completely accurate.
Adapt your remarks to the occasion.
Adapt your remarks to the speaker.
Adapt your remarks to the audience.
Try to create a sense of anticipation and drama.

Communication & Mass Media

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An opinion stated by a "person on the street" when interviewed by a local television station reporter about a local tax issue is providing

A) factual material. B) expert testimony. C) lay testimony. D) unbiased testimony.

Communication & Mass Media

Meanings are defined as:

a. messages exchanged between people. b. involuntary expressions of present emotions. c. interpretations we develop for particular experiences. d. private associations people have for a symbol.

Communication & Mass Media