________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

Jayden, a factory manager for a multinational plastics manufacturing company, received an e-mail from the CEO explaining an important change being made by the company. Jayden’s factory along with three others would be changing their production lines to begin manufacturing plastic medical containers. As a middle manager, Jayden will be expected to

a. oversee the change process and coordinate the department managers in his factory. b. review whether this change seems like the best strategy for the company to follow. c. inform the stockholders about the company’s move into medical products. d. be solely focused on ensuring the company’s taxes are submitted on time.

The corporate strategy whereby a firm takes ownership of a downstream supply or upstream

distribution is called ________ integration. A) complementary B) vertical C) horizontal D) diagonal