Answer the following statement(s) true (T) or false (F)

1. Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand.
2. A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information.
3. False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.
4. Micro-influencers are not as effective as influencers because they do not have a large audience.
5. Demographics focus on the attitudes, behaviors, and interests of the key audience.

1. False
2. False
3. False
4. False
5. False

Communication & Mass Media

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