Which of the following is a purchasing situation that is unusual or occurs infrequently in a given organization?
A) straight rebuys
B) modified rebuys
C) new-task purchase
D) repetition purchase
C
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In terms of a radio advertisement, if a consumer can see the image in the mind, then the effect is:
A) greater than if the consumer could see the actual visual B) greater only if the image is concrete C) greater only if the image is abstract D) greater than an ad with an abstract image, but less effective than an ad with a concrete image
The best approach for an application letter depends on
A) how much you need to stand out from other applicants. B) whether or not your résumé is up to date. C) how long you have been on the job market. D) whether you are sending a solicited letter or an unsolicited letter. E) your relationship with the person you are writing to.